Focus on what matters, customer acquisition.
Images are everything and there is not many beautiful images you have to offer. Sure, an occasional post with a million dollar SW Florida view would work, but then what? and then?
Let's focus on energy you can harness. A thriving Sarasota market with customers that need roofing & plumbing services. How do they find a plumber? Ask a friend or search. PERIOD.
Socially speaking, why would potential customers follow you? They made need a plumber someday? Now way, that mentality is a dream. They will search when they need you.
Your services are a necessary evil, so please stick around, we need you!